We Are
A boutique marketing intelligence and media planning & buying consultancy specializing in culturally attuned, insight-driven campaigns for mission-driven organizations, The Embedded Group possesses a unique understanding of the dynamics that motivate audiences to care, act, and take action. Notably, we have deep expertise in developing and executing awareness and education campaigns, with aproven track record of success in communicating information in accessible and engaging ways.
Our Core
Our Core
We love bringing products, services, and messages to the actual market. Companies engage with us for our expertise in go-to-market strategy, media planning & buying, and customer marketing. When the occasion calls for it, brands tap us for our brand-building and innovation skills.
Our Mission
We exist to bridge the gap between brands and real people by planning for the actual market—the crowded, complex, and constantly shifting space where attention is earned, not assumed. Through strategic media buying and disciplined, full-funnel planning, we create meaningful connections by placing the right message in the right place at the right time. Our mission is to move beyond tactics and touchpoints to deliver holistic, human-centered engagement that resonates, converts, and endures.
Services
Go To Market Strategy
• Communications Strategy
• Connection Planning
• Data Mining & Insights
• Media Strategy
• Person Development
Workshops & Intensives
• Brand Connection Building
• Integration Sessions
• Journey Mapping
• Customer Experience
• Annual Marketing Planning
• Target Audience Development
• Effective Channel Strategy &
Planning
• Cross-Channel Optimization
Connection Planning
• Plan Across All Touchpoints
• Who, What, When, Where, How
• Micro-Moments
• Mindset & Milieu
• Target Segmentation
• Consumer Journey Mapping
• Informs Media Plan
Media Planning and Buying
• Budget-based Goal Setting
• Media Mix Planning
• Traditional Media
• Cross-Media & Multi-Media
Planning
• Digital, Social, & Mobile
• Channel Strategy
• Niche Market Planning
• Creative Collaboration
